Video planning (Final ideas)

For our final idea we chose a Pop/Punk song called Rumor Mill, the song was sung by an American Pop/Punk band called We Are In The Crowd. In order for us to create a Pop/Punk "feel" to the music video we chose a band named Saturdays Alliance to act as the band and be also part of the narrative in the music video.

Filming/Location
We  will be using various camera angles to obtain a build up throughout the music video. From the results of our target audience research a band performance and a narrative in a music video is one of the common codes and conventions used in Pop/Punk music videos therefore we decided to film in two different locations; our school stage for the band performance and the narrative scene would be set in a house.

Narrative
For the narrative we chose (Hannah) the lead singer of the band to be the protagonist of the story, we decided to do this as the most part of the song was a female vocal. The main idea is to convey of a story of girl who is being pressured and judged as certain stereotypes by people on popular social networking sites e.g. (Facebook). Rumors about the people in the party will be posted on Facebook. We will use American stereotypes as we feel that this would reflect the lyrics of the song more and will show a high school look to our music video. We will ask the actors in the music video to wear costumes that represents the stereotypes they were chosen to do.
List of stereotypes:

• Main character- Blonde Bimbo

• Jock

• Crazy mental patient

• Emo

• Nerd

• Stoner

• Hippie

• Gangster

• Skater

• Prep

• Loner

Camera Angles
We will be using an establishing shot to establish the place of the party scene, hand held shots will used to create a persons point of view of the party. To maintain the focus to the main character of the narrative close-up shots will be used and over the should shot to show her point of view. Panning shots will introduce the atmosphere in the house and the people in the party.

Ending of the music video
For the ending of the music video we will show people unveiling their costumes and changing into different costumes to show that they aren't the" made up version" as the people described them to be.

(by Agatha Torres)

Filming Plan

(by Agatha Torres)

List of equipments needed

• Drum kit/drum sticks
• 2 microphones
• 3 cameras/ video
• 3 tripods
• Light boxes and umbrella for light reflection
• Bass
• Guitar
• 2 microphones and 2 stands
• Cables ( Jack to Jack x2, XLR to Jack/XLR x 2)
• Amps

Location:

Drama Studio

Band Costume ideas

(by Stephen Airey)

Costume Ideas from SixFootSteve

Lyrics analysis and initial band name ideas

(video by Sarah White)

(analysis and ideas by Agatha Torres, Sarah White and Stephen Airey)

Branding

Branding on Prezi

Storyboard

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(by Agatha Torres, Stephen Airey and Sarah White)

Props/Equipment Research

propsresearch

More PowerPoint presentations from agatha

Target Audience research

In able for us to find out the appropriate audience for our music video, we created a survey for people to fill out. The results helped us decide what codes and conventions we should include to our music video.
53% of the respondents were Male and 47% as Female.

You can see from the screenshot below that the  77% of the respondents listen to Rock, 59% chose Punk and 48.1% are Pop.

We also asked what they would expect in a music video, the majority response was that a band performance  and narrative based on the lyrics should be in a music video.

Special Effects Research

We have done a research of special effects to give us a brief idea on what effects we can use for our music video. We found video tutorials of final cut on pro on green screen, stabilization, colour grading and multi cam editing.