Photoshoot planning

Poster Analysis

I have done a poster analysis of an official band called Hey Monday, I was able to identify the purpose of the codes and conventions used on the poster. The genre Rock/Pop can be indicated from the fonts,theme, colours,costumes and image used on the poster

(by Agatha Torres)

December 17, 2012 (Splitting our music video into sections)

In order for us to simplify the editing process, we decided to split our music video into 3 sections, these are the beginning, the middle and the end. Stephen was selected to edit the beginning of the music video while Sarah will edit the last section of the music video and I will edit the middle section of the music video. We found it easier to edit the music video into sections as we don't have to use a single computer and individual access to the editing software will quicken the process of editing.

Treatment

Our music video is going to promote the We Are The In Crowd single; 'Rumor Mill'. We are going to create our video around the meaning of the lyrics about rumours being spread. We will be following the pop-punk theme of the band in the look of the music video, with the costumes of the band, lighting and style.

The video will be a mixture of a band performance and a linear narrative storyline. We will be using the band cast within the narrative to be apart of the story, to make a link between the two 'worlds'. The camera shots we will be using includes; mid shots, close-ups, long shots, establishing shots, over the shoulder, panning, tracking. We will also be using techniques such as zoom and focus change with the cameras when recording. By using the band in the narrative, the storyline will be more personal. The band performance will be held in our school's main hall where they have a stage with black-out curtains, to reflect the colours of punk while making sure that the audience does not get distracted by the setting rather than focusing on the band members. The vocalists will mostly be singing into the camera, making a connection to their audience. 

The plot of the narrative is based on a typical high school party. We have taken the lyrics of 'made up version's' as being stereotypes (american, as it is an american song), being made rumours about as they conform to the typical personality they hold in their looks. They also act as stereotypical drunk party people (e.g. the light-weight, the cigarette smoker, the sick drunk, the fighting drunks). Throughout the narrative, there will be inserted clips of rumours being spread on a Facebook page, giving the impression that the images are being taken throughout, giving the Facebook stalkers reason to make rumours and mock the party-goers. While this is happening the main Vocalist (as the blonde bimbo) will be constantly worried of being made rumours about, so she sits out the party looking bored to avoid the rumour mill. The stereotypical events unfold, such as them taking shots, being sick and fighting over pizza (the rising action), until a fight breaks out, to which the blonde bimbo breaks up and gets told that she has ruined the party by the people on Facebook. This leads her to not caring anymore (climax) and joins in on the party. The resolution of the story happens in the last chorus where all the characters switch up their stereotypes, not conforming to the 'made up versions' and rumours. 
Although a complicated narrative, it creates a message to the audience which, as youth viewers, will be able to relate and learn from. 

(by Sarah White)

Band performance (December 7, 2012)

Today we filmed the band performance for our music video

These shows some of the screenshots we took from the filming



We also captured phtos for the band's Poster, Dogipak cover and Website, in these phtos the band are dressed into their band performance outfits and we also used instruments as props for band shots

Filming Schedule

Blue = Filming

Green = Editing

Red= Holidays

Location Permission Sought

Band performance location permission

Narrative permission location

Actors list for our music video

Band members (Saturdays Alliance)

• Lead singer - Hannah Terry
• Guitarist and vocals - Daniel Anstiss
• Bassists - Robert Airey
• Drummer - Joe Curd

Narrative ( Party Scenes) 

• Main character (Blonde Bimbo) - Hannah Terry
• Stereotype 1 (Jock) - Daniel Anstiss
• Stereotype 2 (Crazy mental patient) - Robert Airey
• Stereotype 3 (Emo) - Joe Curd
• Stereotype 4 (Nerd) - Emma Hunnable
• Stereotype 5 (Stoner) - Kira Glaister
• Stereotype 6 (Hippie) - Holly Gray
• Stereotype 7 (Gangster) - Kiera Reese
• Stereotype 8 (Skater) - James Terry
• Stereotype 9 (Prep) - Ben Mckay
• Stereotype 10 (Loner) - Chris Lupton

Licensing Request

(sent by Stephen Airey)

Video planning (Final ideas)

For our final idea we chose a Pop/Punk song called Rumor Mill, the song was sung by an American Pop/Punk band called We Are In The Crowd. In order for us to create a Pop/Punk "feel" to the music video we chose a band named Saturdays Alliance to act as the band and be also part of the narrative in the music video.

Filming/Location
We  will be using various camera angles to obtain a build up throughout the music video. From the results of our target audience research a band performance and a narrative in a music video is one of the common codes and conventions used in Pop/Punk music videos therefore we decided to film in two different locations; our school stage for the band performance and the narrative scene would be set in a house.

Narrative
For the narrative we chose (Hannah) the lead singer of the band to be the protagonist of the story, we decided to do this as the most part of the song was a female vocal. The main idea is to convey of a story of girl who is being pressured and judged as certain stereotypes by people on popular social networking sites e.g. (Facebook). Rumors about the people in the party will be posted on Facebook. We will use American stereotypes as we feel that this would reflect the lyrics of the song more and will show a high school look to our music video. We will ask the actors in the music video to wear costumes that represents the stereotypes they were chosen to do.
List of stereotypes:

• Main character- Blonde Bimbo

• Jock

• Crazy mental patient

• Emo

• Nerd

• Stoner

• Hippie

• Gangster

• Skater

• Prep

• Loner

Camera Angles
We will be using an establishing shot to establish the place of the party scene, hand held shots will used to create a persons point of view of the party. To maintain the focus to the main character of the narrative close-up shots will be used and over the should shot to show her point of view. Panning shots will introduce the atmosphere in the house and the people in the party.

Ending of the music video
For the ending of the music video we will show people unveiling their costumes and changing into different costumes to show that they aren't the" made up version" as the people described them to be.

(by Agatha Torres)

Filming Plan

(by Agatha Torres)

List of equipments needed

• Drum kit/drum sticks
• 2 microphones
• 3 cameras/ video
• 3 tripods
• Light boxes and umbrella for light reflection
• Bass
• Guitar
• 2 microphones and 2 stands
• Cables ( Jack to Jack x2, XLR to Jack/XLR x 2)
• Amps

Location:

Drama Studio

Band Costume ideas

(by Stephen Airey)

Costume Ideas from SixFootSteve

Lyrics analysis and initial band name ideas

(video by Sarah White)

(analysis and ideas by Agatha Torres, Sarah White and Stephen Airey)

Branding

Branding on Prezi

Storyboard

n

(by Agatha Torres, Stephen Airey and Sarah White)

Props/Equipment Research

propsresearch

More PowerPoint presentations from agatha

Target Audience research

In able for us to find out the appropriate audience for our music video, we created a survey for people to fill out. The results helped us decide what codes and conventions we should include to our music video.
53% of the respondents were Male and 47% as Female.

You can see from the screenshot below that the  77% of the respondents listen to Rock, 59% chose Punk and 48.1% are Pop.

We also asked what they would expect in a music video, the majority response was that a band performance  and narrative based on the lyrics should be in a music video.

Special Effects Research

We have done a research of special effects to give us a brief idea on what effects we can use for our music video. We found video tutorials of final cut on pro on green screen, stabilization, colour grading and multi cam editing.

Understanding Editing Software

This is our first attempt of using the editing software called Final Cut Pro which we will be using to edit our music videos.

Digipak Analysis

Music Video History

Lyrics (Rumour Mill)

Here we go again,
It’s like you’re calling all the shots before I shoot them 
and I hate that.
Every time I turn my back I wonder what you’ll 
say to make me sound like someone different

It’s not worth it anymore!

We’ve been picking up the pieces
Leaving all the dust behind.
Sick of all the pressure 
you’re just wasting time
And I don’t ever wanna know what it feels like 
to be a shadow of myself 
and I don’t ever wanna come back down from this feeling
What makes you think that you know what’s better for me
And I don’t think you wanna see what’s underneath 
your made up version of me

There you go again believing 
that the truth is what you’re reading
Talk some shit I haven’t heard before.
If you’ve got something to say
Don’t wanna talk about it
If you need someone to blame
Don’t wanna cry about it
I measure life in minutes but these critics think they’ve got me figured out

We’ve been picking up the pieces
Leaving all the dust behind.
Sick of all the pressure 
you’re just wasting time
And I don’t ever wanna know what it feels like 
to be a shadow of myself 
and I don’t ever wanna come back down from this feeling
What makes you think that you know what’s better for me
And I don’t think you wanna see what’s underneath 
your made up version of me

I lost the strength to keep my grip on the reality that 
everything from day to day is
Fading from my memory but I’ll 
never let this grow 
out of my control and watch your steps so 
you don’t fall into this hole you’ve dug alone

this hole you’ve dug alone

And I don’t ever wanna know what it feels like 
to be a shadow of myself 
and I don’t ever wanna come back down from this feeling
What makes you think that you know what’s better for me
And I don’t think you wanna see what’s underneath 
your made up version of me

your made up version of me

Music Channels Research

musicchannels

More PowerPoint presentations from agatha

Music Website Analysis

Timeline of music technology

Music Consumption

Advantages of music consumption for audiences

• Try before you buy in iTunes, this allows the audience to listen to the song for 30 seconds that will help them to decide 
• Audiences can download from free downloading websites e.g. limewire
• Audiences can download any music from youtube by using website that convert youtube videos into mp3 files e.g. youtube-mp3converter
• Audiences with 24hours internet access can just listen to music without buying it e.g. Spotify

Important Names

• Shawn Fanning founder of Napster
• Youtube/Myspace
• Cubase

The theories
Music consumption
by: atorres05

List that shows we are part of the audience

• Going to cinema 
• Watching videos on Youtube when bored
• Watching the television everynight before going to sleep
• Buying music and films through iTunes
• Listening to music when travelling e.g. bus on the way to school
• Teenagers in todays society listen to music while walking to or from school

The changing ways we have consumed popular music is an example of how domestic media have changed. E.g how music used to be stored on cassette tapes, walkman, boombox etc.

Music Genres

Music Video Directors Research

Music Record Labels

Analysis of previous student A-level music videos

Good Music Video

This music video is good as it shows a clear narration about a troubled man, this is good for music videos as it would not confuse the audience. The editing techniques used for this are in-synced with the music therefore it draws the audiences attention to the music. The quality of the video is clear and smooth, in addition the location used binds perfectly to the story being showed and the genre of music that is used. 

Average Music Video

This video is average as it used alot of editing techniques and camera angles this helped the vidoe to be more insync with the music, however some scenes of the lip syncing are off also the body language portrayed by the supposed artist needed to be more convincing. Although overall the whole music blended perfectly to the genre and lyrics of the music being played in addition the narrative of the story fitted perfectly to the lyrics of the music. The instruments being played are also on point with the beats.

Bad Music VIdeo

This music video is bad because the narrative used is bit unclear the Micheal jackson like dancer confused the whole narrative. Some of the lip syncing scenes are off and the camera angles that were used are ineffective and didn't match well to the music, also there was only a few close up shots meaning the main characters emotion weren't clear.

Ugly Music Video

This music video used too much repeated video clips which was mostly used throughout the whole video for example the first clip taken was repeated on the first half of the songs. The effects used dint match to the songs beat and the video's narrative. The narrative of was unclear, the difference between the role of the two girls were unclear and which one is the real girlfriend in the situation.

Music Video Analysis (Don't Wake Me Up)

This music video shows a narrative of a man loving a woman and not wanting to be separated from each other. The artist Chris Brown played as the main character which allows the audience to imagine themselves being the woman in this video. At the beginning of the video the transitions and long shots were used to match music and also to set the scene of the music video, however as the music progressed the camera angles turned into medium shots and close ups of Chris Brown dancing this matched the music as the transitions altered each camera shot.You can see from the video, is the repetitive style of camera angles and transition on the chorus of the song which makes it more catchy to the audience therefore making it more memorable.

Goodwin's Theory

Goodwin's Theory on Prezi

Molly and Mrs. Fudge Lypsyncing Video

From this video I have learnt that using green background would enable us to edit the background of the video afterwards using Final Cut Express. We searched for an appropriate background to suit the video then inserted the photo as the background. By changing the position of the clip we were able to insync the video to the music and therefore making the lipsyncing realistic.

Jelly on top video/stop motion

We have created Love on top by Beyonce using Jelly Babies. Throughout making this video I have learnt different editing techniques by using Final cut Express. I learnt how to in sync the beats of the music to the video by transition eg. fast transitions for upbeat music. We arranged seven jelly babies into altering colours and chose purple as Beyonce. We positioned the camera on a tripod in order to prevent the photos from being in different camera angles, thus creating the flow of jelly babies movement. On each image taken we placed the jelly babies into the order and movement we wanted it  to look like. 

We then edited the total 30 images we have taken using final cut express , through using final Cut i have learnt how to shorten and lengthen the time of the photo appearance on the video, this allowed us to time the transition to the beat of the music.

Music Video Annotations

This music video used a variety of camera angles and editing. The alternating camera shots between the girl and the boy clearly suggests to the audience that they are the main subjects in the video, it also shows a narration of a girl liking a guy and the idea of her trying to impress him. The artists Carly Rae Jepsen played as the main girl which fitted to the lyrics of the song hence exposing the new artists to the public. 

The yellow colour effect used throughout the video created a summer look continuing the idea of summer romance.

This music video is based around the narrative of a male cheating in a relationship and what would the female do if the situation is reversed, this was demonstrated by the use of monochrome effect from the beginning of the video which suggests the past,then changing into colour at the end returning to the reality in addition the slow fade transitions used created a dream like effect encouraging the idea of a female imagining what it would be like if she acted like her boyfriend.

This music video illustrated constant dancing throughout the video showcasing a typical pop video. The quick transitions between the scenes of Lady Gaga singing and dancing are in sync to the beat therefore engaging the audience. A long shot of her on crutches shows her coming back from being paralyzed and enticing the paparazzi to add to her fame.

This music video demonstrates the love and adoration he feels for someone. The lyrics if I lay here, If I just lay here would you lie with me and just forget the world?, this shows us that he wants to spend the rest of his life with that certain person which matches the video showing him on different locations lying on the floor this could also suggest that he feels free and powered when he's with this person. The slow pace of video editing gives an insight to the audience that time slows down when he thinks about that certain person.

This music video by Michael Jackson showed a narrative of michael dancing for his girlfriend to convince her not be scared, I like this video as it was presented as a short movie. Famous artists are allowed to do this as this will draw attention to them by doing something different to their video thus promoting themselves further.

Love on top music video was entirely made into dancing which have enticed the audience to enjoy the music and convinced the audience to copy the dance. In addition the choreography in this video is perfectly in sync to the beats of the music.