Target Audience research

In able for us to find out the appropriate audience for our music video, we created a survey for people to fill out. The results helped us decide what codes and conventions we should include to our music video.
53% of the respondents were Male and 47% as Female.

You can see from the screenshot below that the  77% of the respondents listen to Rock, 59% chose Punk and 48.1% are Pop.

We also asked what they would expect in a music video, the majority response was that a band performance  and narrative based on the lyrics should be in a music video.