Target Audience research

In able for us to find out the appropriate audience for our music video, we created a survey for people to fill out. The results helped us decide what codes and conventions we should include to our music video.
53% of the respondents were Male and 47% as Female.

You can see from the screenshot below that the  77% of the respondents listen to Rock, 59% chose Punk and 48.1% are Pop.

We also asked what they would expect in a music video, the majority response was that a band performance  and narrative based on the lyrics should be in a music video.

Special Effects Research

We have done a research of special effects to give us a brief idea on what effects we can use for our music video. We found video tutorials of final cut on pro on green screen, stabilization, colour grading and multi cam editing.

Understanding Editing Software

This is our first attempt of using the editing software called Final Cut Pro which we will be using to edit our music videos.

Digipak Analysis

Music Video History

Lyrics (Rumour Mill)

Here we go again,
It’s like you’re calling all the shots before I shoot them 
and I hate that.
Every time I turn my back I wonder what you’ll 
say to make me sound like someone different

It’s not worth it anymore!

We’ve been picking up the pieces
Leaving all the dust behind.
Sick of all the pressure 
you’re just wasting time
And I don’t ever wanna know what it feels like 
to be a shadow of myself 
and I don’t ever wanna come back down from this feeling
What makes you think that you know what’s better for me
And I don’t think you wanna see what’s underneath 
your made up version of me

There you go again believing 
that the truth is what you’re reading
Talk some shit I haven’t heard before.
If you’ve got something to say
Don’t wanna talk about it
If you need someone to blame
Don’t wanna cry about it
I measure life in minutes but these critics think they’ve got me figured out

We’ve been picking up the pieces
Leaving all the dust behind.
Sick of all the pressure 
you’re just wasting time
And I don’t ever wanna know what it feels like 
to be a shadow of myself 
and I don’t ever wanna come back down from this feeling
What makes you think that you know what’s better for me
And I don’t think you wanna see what’s underneath 
your made up version of me

I lost the strength to keep my grip on the reality that 
everything from day to day is
Fading from my memory but I’ll 
never let this grow 
out of my control and watch your steps so 
you don’t fall into this hole you’ve dug alone

this hole you’ve dug alone

And I don’t ever wanna know what it feels like 
to be a shadow of myself 
and I don’t ever wanna come back down from this feeling
What makes you think that you know what’s better for me
And I don’t think you wanna see what’s underneath 
your made up version of me

your made up version of me

Music Channels Research

musicchannels

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